PROMO: Tying the Knot: The Knot and Philosophy

The Knot has joined forces with lifestyle and beauty brand philosophy on an exciting new partnership. The result of this unique collaboration is a multiplatform, integrated marketing campaign surrounding the launch of philosophy’s first co-branded product made exclusively for The Knot. Entitled “tying The Knot,” this just-for-brides gift set was created to pamper the bride-to-be so she looks as beautiful as she feels on her special day.

The “tying The Knot” gift set is now available for purchase on TheKnot.com (TheKnot.com/philosophy) and philosophy.com. The special set features an inspiring message for the bride, along with a philosophy created exclusively for The Knot: You must love yourself before you can love another.

Retailing for $100, “tying The Knot” includes nine essential bridal beauty products, including purity one-step facial cleanser; amazing grace firming body emulsion, bath gel, and spray fragrance to help her feel amazingly clean and beautifully feminine; and kiss me exfoliating lip scrub for soft, smooth, kissable lips.

Additional philosophy products in the gift set are:

• hope in a jar moisturizer


• microdelivery peel pads


• kiss me clear lip balm -- SPF 20


• eye hope deluxe sample

The Knot and philosophy announce the Wedding Day Hope Sweepstakes. The Knot invites brides to share their hopes and dreams for their big day. These personal and authentic messages will be posted anonymously on the site’s user-generated bulletin board for everyone to see. The notes offer an outlet for brides to share their inner thoughts and feelings which every bride can relate to. Brides who share their hopes are automatically entered to win the grand prize of a luxury honeymoon worth over $10,000, courtesy of Viceroy Anguilla Resort & Residences. Other prizes include a wedding day makeover for one lucky bride and her bridesmaids, courtesy of philosophy beauty expert and makeup artist John Trau, as well as “tying The Knot” gift sets.

The Knot Announces Bridal Fashion Week Coverage

5 live shows, brand-new vlogging, real bride reviews, and much more

NEW YORK, NY (October 15, 2009) -- The Knot (NASDAQ: KNOT; www.theknot.com), the leading online wedding
resource, announces the Bridal Fashion Week lineup. This year, The Knot will
broadcast live from an unprecedented four runway shows, feature brand-new
editor vlogs -- video blogs -- updated in real time, showcase more than 600
runway photos, stream a half-hour live recap special, and much more.

The Knot will double the amount of live coverage from last season as it broadcasts straight from the runways of world-renowned designers, including Monique Lhuillier, Badgley Mischka, Jenny Packham, and Claire Pettibone.

The Knot Editor in Chief, Carley Roney, along with her team of wedding and fashion editors, will be on-site broadcasting live before the shows, providing unedited commentary and behind-the-scenes excitement, followed by the debut of the designer’s new collection. This event will bring all the glitz and glamour of the runway directly to brides in real time.

Kicking off Saturday, October 17, at 11 a.m. ET on TheKnot.com, Claire Pettibone
presents her Spring 2010 Bridal Collection from NYC hot spot Buddakan in the
heart of the trendy Meatpacking District. Carley will be interviewing Claire
beforehand, and getting a sneak peek at the hair and makeup trends which will
be hitting her runway.

Tune in again to TheKnot.com for
instant front-row access to the following shows:

·        
Saturday, October 17, at 5 p.m. ET -- Jenny Packham --
Before her latest looks hit the runway, Carley and her team will chat with
Jenny about her latest celebrity bride, Jaime Pressly, complete with sketches
and photos of her gown!

·        
Sunday, October 18, at 11 a.m. ET -- Monique Lhuillier --
Carley and her team bring you along to one of the most anticipated events of
the entire week! Last season, this celebrity favorite incorporated peacock
feathers into her bridal collection -- what will she think of
next?

·        
Sunday, October 18, at 3 p.m. ET -- Badgley Mischka --
Along with an interview with this legendry duo, The Knot will give you a live
peek at all of the new looks in this jam-packed show, including their signature
line, bridesmaid styles, and their brand-new “Mark & James”
collection -- perfect for brides on a budget!

But the live coverage doesn’t stop there! Brides
are also invited to tune in for a full recap of all of the shows and trends
during a special edition of The Knot LIVE (TheKnot.com/live) airing from The
Knot headquarters in Manhattan this Monday, October 19, at 3 p.m. ET.

Continuing the coverage, editors at The Knot
will be vlogging from dozens of runway shows and appointments. From impromptu
interviews to highlighting some of their favorite new trends -- and perhaps
even glimpsing at a celebrity sitting front row at a show -- you’ll never
know what might happen, so be sure to tune in to TheKnot.com/fashion.

And as if that’s not enough, video crews from The Knot will be taping at dozens of shows, which you can watch at your convenience on The Knot TV on Demand (TheKnot.com/tv). Also be sure to keep an eye on TheKnot.com/fashion where over 600 new gown photos will be posted during Bridal Fashion Week -- adding even more to the already extensive gown library on TheKnot.com.

Chat with Jung Lee of Fete NYC on The Knot Live

Tune in to catch the one and only, Jung Lee, of Fete NYC as she sits down with Editor In Chief of The Knot, Carley Roney, during this week’s edition of The Knot Live! Jung will give inside access to photos from some of her most over-the-top weddings….this is definitely not to be missed! And not to worry, if you can’t tune in at 12PM, the entire episode will be posted online afterwards. So tune in to The Knot Live at 12pm EST!